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Like any other entertainment medium, we must create an…

“Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement…” quote by Satoru Iwata
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“Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.”

Satoru Iwata

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success in entertainment hinges on evoking strong emotions—laughter, fear, joy, etc.—as the ultimate metric.

In simple terms: Creating emotional impact is key to success.

Key Takeaway

Design experiences that move people.

Themes

emotion design success

Mood

analytical inspirational

Type

creative professional

When to use this quote

  • video games
  • film
  • theatre
  • advertising

Key Concepts

player experience emotional design game development

Questions to Reflect On

  • Which emotions best suit your project?
  • How to measure emotional impact?
A Different Perspective

Emotions alone may not guarantee commercial success.

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