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We are all too keenly aware that those of you who…

“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata
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“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…”

Satoru Iwata

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker acknowledges that early supporters of the 3DS may feel betrayed by a price cut, expressing awareness of their disappointment.

In simple terms: Early buyers might feel let down by the price reduction.

Key Takeaway

Price changes can alienate loyal customers.

Themes

consumer loyalty pricing strategy brand trust

Mood

concern defensiveness

Type

statement apology

When to use this quote

  • gaming community reactions
  • product launch backlash

Key Concepts

emotional impact of market decisions

Practical Applications

  • communicate rationale transparently
  • offer loyalty rewards

Questions to Reflect On

  • How can companies balance new‑customer growth with existing‑customer goodwill?
  • What communication tactics soften perceived betrayal?
A Different Perspective

A price cut can also attract new buyers, potentially offsetting early‑buyer resentment.

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