In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was… — Satoru Iwata Copy Share Image
I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in… — Satoru Iwata Copy Share Image
Games already pretty much have reached the point of photo-realism. Working on more intense graphics is not the only path we can… — Satoru Iwata Copy Share Image
Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer… — Satoru Iwata Copy Share Image
If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are… — Satoru Iwata Copy Share Image
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're… — Satoru Iwata Copy Share Image
At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers,… — Satoru Iwata Copy Share Image
We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase… — Satoru Iwata Copy Share Image
When it came time to take a job, I had the distinction of joining the smallest company of any graduate in my… — Satoru Iwata Copy Share Image
I believe that if we don't make moves to get people who don't play games to understand them, then the position of… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.… — Satoru Iwata Copy Share
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.… — Satoru Iwata Copy Share
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It… — Satoru Iwata Copy Share
