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In order to expand the gaming population, it is taken for…

“In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'” quote by Satoru Iwata
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“In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'”

Satoru Iwata

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The speaker argues that expanding the gaming market requires not only catering to seasoned players but also creating accessible experiences that invite non‑gamers to try and enjoy games.

In simple terms: Broaden appeal beyond core gamers

Key Takeaway

Inclusivity drives growth

Themes

inclusion market expansion accessibility user experience innovation

Mood

optimistic encouraging

Type

visionary motivational

When to use this quote

  • non‑gamers hesitant to start
  • parents buying games for children
  • elderly exploring digital entertainment
  • casual players seeking low‑commitment fun

Key Concepts

game design audience segmentation psychology of adoption

Practical Applications

  • design tutorials with progressive difficulty
  • launch beginner‑friendly titles

Questions to Reflect On

  • What barriers prevent non‑gamers from trying games?
  • How can we measure success of inclusive design?
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