The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think… — Satoru Iwata Copy Share Image
Please understand, I am not saying that technology is unimportant. I understand that technology is important. — Satoru Iwata Copy Share Image
In 1978, I entered the Tokyo Institute of Technology. I would have loved to study videogame programming, but nobody was teaching it… — Satoru Iwata Copy Share Image
Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to… — Satoru Iwata Copy Share Image
Although many believe that technology automatically enables more realistic expression, I believe that is just not correct. — Satoru Iwata Copy Share Image
It's important not only to have the right timing of when the hardware is going to be released but also when we… — Satoru Iwata Copy Share Image
The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for… — Satoru Iwata Copy Share Image
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value… — Satoru Iwata Copy Share Image
Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in… — Satoru Iwata Copy Share Image
Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.… — Satoru Iwata Copy Share
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.… — Satoru Iwata Copy Share
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It… — Satoru Iwata Copy Share
![“Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.” quote by Satoru Iwata](https://sms4smile.com/q/img-quotes/f29/satoru-iwata-3484_chips_please-understand-i-am-not-saying-that-t_2966278.jpg)
