Innovation for holders of conventional wisdom is not novelty but annihilation. — Marshall McLuhan Copy Share Image
We are all robots when uncritically involved with our technologies. — Marshall McLuhan Copy Share Image
Education in a technological world of replaceable and expendable parts is neuter. — Marshall McLuhan Copy Share Image
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound. — Marshall McLuhan Copy Share Image
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual. — Marshall McLuhan Copy Share Image
Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse. — Marshall McLuhan Copy Share Image
The spoken word was the first technology by which man was able to let go of his environment in order to grasp… — Marshall McLuhan Copy Share Image
In an age of multiple and massive innovations, obsolescence becomes the major obsession. — Marshall McLuhan Copy Share Image
The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed… — Marshall McLuhan Copy Share Image
Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly. — Marshall McLuhan Copy Share Image
All the new media are art forms which have the power of imposing, like poetry, their own assumptions. — Marshall McLuhan Copy Share Image
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than… — Marshall McLuhan Copy Share Image
It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the… — Marshall McLuhan Copy Share Image
If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social… — Marshall McLuhan Copy Share Image
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages… — Marshall McLuhan Copy Share Image
In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology...… — Marshall McLuhan Copy Share Image
Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower… — Marshall McLuhan Copy Share Image
My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand… — Marshall McLuhan Copy Share Image
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is,… — Marshall McLuhan Copy Share Image
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself.… — Marshall McLuhan Copy Share Image
Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds… — Marshall McLuhan Copy Share Image
If men were able to be convinced that art is a precise advance knowledge of how to cope with the psychic and… — Marshall McLuhan Copy Share Image
“Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or… — Marshall McLuhan Copy Share Image
Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes. — Marshall McLuhan Copy Share Image
Technologies themselves, regardless of content, produce a hemispheric bias in the users. — Marshall McLuhan Copy Share Image
A moral point of view too often serves as a substitute for understanding in technological matters. — Marshall McLuhan Copy Share Image
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. — Marshall McLuhan Copy Share Image
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. — Marshall McLuhan Copy Share Image
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension… — Marshall McLuhan Copy Share Image
The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation. — Marshall McLuhan Copy Share Image
When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result. — Marshall McLuhan Copy Share Image
Typographic man can express but is helpless to read the configurations of print technology. — Marshall McLuhan Copy Share Image
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of… — Marshall McLuhan Copy Share Image
The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer… — Marshall McLuhan Copy Share Image
As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the… — Marshall McLuhan Copy Share Image
It is the framework which changes with each new technology and not just the picture within the frame. — Marshall McLuhan Copy Share Image
The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb. — Marshall McLuhan Copy Share Image
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression. — Marshall McLuhan Copy Share
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange… — Marshall McLuhan Copy Share
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the… — Marshall McLuhan Copy Share
“The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of… — Marshall McLuhan Copy Share
Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the… — Marshall McLuhan Copy Share
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now… — Marshall McLuhan Copy Share
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and… — Marshall McLuhan Copy Share
Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of… — Marshall McLuhan Copy Share
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)… — Marshall McLuhan Copy Share
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the… — Marshall McLuhan Copy Share
Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth. — Marshall McLuhan Copy Share
Our motor car is our supreme form of privacy when we are away from home. — Marshall McLuhan Copy Share
The scientist rigorously defends his right to be ignorant of almost everything except his specialty. — Marshall McLuhan Copy Share
