Technology Quotes by Walter Isaacson

A theme of digital success is keeping it simple.

— Walter Isaacson

“really don’t apply to Apple’s culture.” Levitt later”

— Walter Isaacson

“Jobs had perfected the art of turning product launches into theatrical productions,”

— Walter Isaacson

We're all swimming in this digital revolution that we live in.

— Walter Isaacson

“The year before, 279,000 Apple IIs were sold, compared to 240,000 IBM PCs and its clones.”

— Walter Isaacson

“Won’t Work.” Apple’s former chief financial officer,”

— Walter Isaacson

“summer of 2004, I got a phone call from Steve Jobs.”

— Walter Isaacson

“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur…

— Walter Isaacson

Without Steve Jobs, you would have well-designed computers, probably open and not integrated, but they wouldn't have sex appeal, they wouldn't have…

— Walter Isaacson

“Jobs could be charming to people he hated just as easily as he could be insulting to people he liked.”

— Walter Isaacson

“So Jobs and his team became excited about the prospect of building a phone that they would want to use. “That’s the…

— Walter Isaacson

“Jobs flew down to have lunch with Eisner, who was stunned at his audacity. They had a three-picture deal, and Pixar had…

— Walter Isaacson

“By 2001 Apple had revived its personal computer offerings. It was now time to think different. A set of new possibilities topped…

— Walter Isaacson

“Steve Jobs had a tendency to see things in a binary way: "A person was either a hero or a bozo, a…

— Walter Isaacson

He said, 'From then on, I realized that I was not just abandoned. I was chosen. I was special.' And I think…

— Walter Isaacson

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . .…

— Walter Isaacson

I actually think Bill Gates is conventionally smarter, even though it's a dumb word, but mental processing power - I've watched him…

— Walter Isaacson

“Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away,…

— Walter Isaacson

“He told her, somewhat emotionally, that he wished she could have seen him when he was managing a Mediterranean restaurant north of…

— Walter Isaacson

“Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities,…

— Walter Isaacson

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done.…

— Walter Isaacson

“Steve created the only lifestyle brand in the tech industry,” Larry Ellison said. “There are cars people are proud to have—Porsche, Ferrari,…

— Walter Isaacson

“as to the current or future directions of Apple’s product designs, nor do other design firms we might deal with, so it…

— Walter Isaacson

“Jobs liked to tell the story- and he did so to his team that day- about how everything that he had done…

— Walter Isaacson

“The key venue for freewheeling discourse was the Monday morning executive team gathering, which started at 9 and went for three or…

— Walter Isaacson

“Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover -…

— Walter Isaacson

“The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could…

— Walter Isaacson

“The thing that struck me was his intensity. Whatever he was interested in he would generally carry to an irrational extreme." Jobs…

— Walter Isaacson

“They were still walking and talking when the stores opened at 10, and they went into Eddie Bauer. It had an entrance…

— Walter Isaacson

“Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so…

— Walter Isaacson

“Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now.…

— Walter Isaacson

“His goal was to be vigilant against " the bozo explosion" that leads to a company's being larded with second rate talent:…

— Walter Isaacson

“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was…

— Walter Isaacson

“But the biggest news that month was the departure from Apple, yet again, of its cofounder, Steve Wozniak. Wozniak was then quietly…

— Walter Isaacson

“REINHOLD JOBS. Wisconsin-born Coast Guard seaman who, with his wife, Clara, adopted Steve in 1955. REED JOBS. Oldest child of Steve Jobs…

— Walter Isaacson

“looking for people to design the graphical interface for Apple’s new operating system, Jobs got an email from a young man and…

— Walter Isaacson

“Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and…

— Walter Isaacson

“Then, unexpectedly, he phoned me late on the afternoon of New Year’s Eve 2009. He was at home in Palo Alto with…

— Walter Isaacson

“Despite his new fame and fortune, he still fancied himself a child of the counterculture. On a visit to a Stanford class,…

— Walter Isaacson

“Yet Jobs knew that he could manipulate Sculley by encouraging his belief that they were so alike. And the more he manipulated…

— Walter Isaacson