“We need to be the company that manages your relationship with the cloud—streams your music and videos from the cloud, stores your… — Walter Isaacson Copy Share Image
“He told us to go back to the roots of the original 1984 Macintosh, an all-in-one consumer appliance,” recalled Schiller. “That meant… — Walter Isaacson Copy Share Image
“told me, that the Apple logo was an homage to Alan Turing, the British computer pioneer who broke the” — Walter Isaacson Copy Share Image
“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you… — Walter Isaacson Copy Share Image
“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless… — Walter Isaacson Copy Share Image
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share Image
“Perhaps the oddest meeting was when Dr. Dre came to visit Jobs at Apple headquarters. Jobs loved the Beatles” — Walter Isaacson Copy Share Image
“Wozniak began to rankle at Jobs’s style. “Steve was too tough on people. I wanted our company to feel like a family… — Walter Isaacson Copy Share Image
Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great… — Walter Isaacson Copy Share Image
“People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The… — Walter Isaacson Copy Share Image
“Jobs was a strong-willed, elitist artist who didn't want his creations mutated inauspiciously by unworthy programmers. To him it would be as… — Walter Isaacson Copy Share Image
“As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured.… — Walter Isaacson Copy Share Image
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at… — Walter Isaacson Copy Share Image
“Hertzfeld replied that he needed a couple more days to finish the Apple II product he was in the middle of. “What’s… — Walter Isaacson Copy Share Image
“the Macintosh lacked a fan, another example of Jobs’s dogmatic stubbornness. Fans, he felt, detracted from the calm of a computer. This… — Walter Isaacson Copy Share Image
“freedom from programs that steal your private data. Freedom from programs that trash your battery. Freedom from porn. Yep, freedom. The times… — Walter Isaacson Copy Share Image
“Steve Jobs chafed at not being in control, and he sometimes hallucinated or became angry. Even when he was barely conscious, his… — Walter Isaacson Copy Share Image
“Under Steve Jobs, there's zero tolerance for not performing," its CEO said. At another point, when VLSI Technology was having trouble delivering… — Walter Isaacson Copy Share Image
“When Jobs was losing his footing at Apple in the summer of 1985, he went for a walk with Alan Kay, who… — Walter Isaacson Copy Share Image
“As it turned out, Microsoft wasn’t able to get Windows 1.0 ready for shipping until the fall of 1985. Even then, it… — Walter Isaacson Copy Share Image
“The best thing ever to happen to Steve is when we fired him, told him to get lost,” Arthur Rock later said.… — Walter Isaacson Copy Share Image
“For his thirtieth and fortieth birthdays, Jobs had celebrated with the stars of Silicon Valley and other assorted celebrities. But when he… — Walter Isaacson Copy Share Image
“Jobs obsessed over every aspect of the new building, from the overall concept to the tiniest detail regarding materials and construction. "Steve… — Walter Isaacson Copy Share Image
“More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With… — Walter Isaacson Copy Share Image
Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of… — Walter Isaacson Copy Share Image
“Tim Cook When Steve Jobs returned to Apple and produced the “Think Different” ads and the iMac in his first year, it… — Walter Isaacson Copy Share Image
“Apple went public the morning of December 12, 1980. By then the bankers had priced the stock at $ 22 a share.… — Walter Isaacson Copy Share Image
“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was… — Walter Isaacson Copy Share Image
“Although Jobs later said that he was not plotting to take over Apple at the time, Ellison thought it was inevitable. "… — Walter Isaacson Copy Share Image
“More than that, the iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity… — Walter Isaacson Copy Share Image
Ed Woolard, his mentor on the Apple board, pressed Jobs for more than two years to drop the interim in front of… — Walter Isaacson Copy Share Image
“It was yet another example of Jobs consciously positioning himself at the intersection of the arts and technology. In all of his… — Walter Isaacson Copy Share Image
“Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as either fantastic or terrible. He… — Walter Isaacson Copy Share Image
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company,… — Walter Isaacson Copy Share Image
Jobs has within him sort of this conflict, but he doesn't quite see it as a conflict between being hippie-ish and anti-materialistic… — Walter Isaacson Copy Share Image
“Apple’s graphical user interface. Just as Jobs was being eased out of Apple in 1985, John Sculley had struck a surrender deal:… — Walter Isaacson Copy Share Image
“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and… — Walter Isaacson Copy Share Image
“if you didn't voice your opinion, [Steve Jobs] would mow you down," said Cook. "He takes contrary positions to create more discussion,… — Walter Isaacson Copy Share Image
“I wanted to buy it because I was really into computer graphics,” Jobs recalled. “I realized they were way ahead of others… — Walter Isaacson Copy Share Image
“Jobs’s obstinacy lasted for nine months after his October 2003 diagnosis. Part of it was the product of the dark side of… — Walter Isaacson Copy Share Image
“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things… — Walter Isaacson Copy Share
He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made… — Walter Isaacson Copy Share
But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened… — Walter Isaacson Copy Share
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.… — Walter Isaacson Copy Share
“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity… — Walter Isaacson Copy Share
“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views… — Walter Isaacson Copy Share
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,… — Walter Isaacson Copy Share
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have… — Walter Isaacson Copy Share
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other… — Walter Isaacson Copy Share
“CEO Gil Amelio stumbled. Ellison may have been baffled when Jobs insisted that he was not motivated by money, but it was partly true.… — Walter Isaacson Copy Share
“Once a year Jobs took his most valuable employees on a retreat, which he called " The Top 100." They were picked based on… — Walter Isaacson Copy Share
“An object will display the greatest difference of light and shade when it is seen in the strongest light. . . . But this… — Walter Isaacson Copy Share