Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech. — Marshall McLuhan Copy Share Image
When information overload occurs, pattern recognition is how to determine truth. — Marshall McLuhan Copy Share Image
Faced with information overload, we have no alternative but pattern-recognition. — Marshall McLuhan Copy Share Image
“The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those… — Marshall McLuhan Copy Share Image
Today's child is bewildered when he enters the 19th century environment that still characterizes the educational establishment where information is scarce but… — Marshall McLuhan Copy Share Image
All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information. — Marshall McLuhan Copy Share Image
Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and,… — Marshall McLuhan Copy Share Image
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of… — Marshall McLuhan Copy Share Image
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can… — Marshall McLuhan Copy Share Image
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than… — Marshall McLuhan Copy Share Image
The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the… — Marshall McLuhan Copy Share Image
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the… — Marshall McLuhan Copy Share Image
I expect to see the coming decades transform the planet into an art form; the new man, linked in a cosmic harmony… — Marshall McLuhan Copy Share Image
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could… — Marshall McLuhan Copy Share Image
Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the… — Marshall McLuhan Copy Share Image
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression. — Marshall McLuhan Copy Share
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange… — Marshall McLuhan Copy Share
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the… — Marshall McLuhan Copy Share
“The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of… — Marshall McLuhan Copy Share
Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the… — Marshall McLuhan Copy Share
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now… — Marshall McLuhan Copy Share
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and… — Marshall McLuhan Copy Share
Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of… — Marshall McLuhan Copy Share
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)… — Marshall McLuhan Copy Share
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the… — Marshall McLuhan Copy Share
Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth. — Marshall McLuhan Copy Share
Our motor car is our supreme form of privacy when we are away from home. — Marshall McLuhan Copy Share
The scientist rigorously defends his right to be ignorant of almost everything except his specialty. — Marshall McLuhan Copy Share
