Video Quotes by Satoru Iwata

Our mission is to revive the gaming industry by increasing our user base,

— Satoru Iwata

People will buy hardware just to buy a single game if the game is really compelling.

— Satoru Iwata

What Nintendo will do is simply try to do our best, believing that our strategy is right.

— Satoru Iwata

If you want our world-known names, you can't have them unless you own the Nintendo machine.

— Satoru Iwata

Nintendo's mission is to try to make people happy, to try to make people smile.

— Satoru Iwata

We think there is definitely a lot of use for online connectivity in creative games.

— Satoru Iwata

At Nintendo, we do not run from risk. We run to it.

— Satoru Iwata

Nintendo's approach to our work is to greatly increase the population of gamers.

— Satoru Iwata

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies…

— Satoru Iwata

Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have…

— Satoru Iwata

I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.

— Satoru Iwata

I don't think that free games are something new. On the PC, there have always been free games. But finding them was…

— Satoru Iwata

With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in…

— Satoru Iwata

What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public…

— Satoru Iwata

I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand…

— Satoru Iwata

As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so…

— Satoru Iwata

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase…

— Satoru Iwata

Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan…

— Satoru Iwata

What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one…

— Satoru Iwata

The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of…

— Satoru Iwata

Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base…

— Satoru Iwata

I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very…

— Satoru Iwata

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always…

— Satoru Iwata

People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And…

— Satoru Iwata

Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.

— Satoru Iwata

Video games are meant to be just one thing: Fun! Fun for everyone.

— Satoru Iwata

Regardless of age, gender, or game experience, anyone can understand Wii.

— Satoru Iwata

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but…

— Satoru Iwata

The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to…

— Satoru Iwata

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability…

— Satoru Iwata

What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing…

— Satoru Iwata

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something…

— Satoru Iwata

We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’…

— Satoru Iwata

When people saw how other people were playing Wii Sports, they could immediately understand how different the system was.

— Satoru Iwata

Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii…

— Satoru Iwata

Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.

— Satoru Iwata

We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed…

— Satoru Iwata

Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,

— Satoru Iwata

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and…

— Satoru Iwata

The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences…

— Satoru Iwata