Satoru Iwata

Customers do not want online games.

— Satoru Iwata

I personally am a user of iPhones and iPods.

— Satoru Iwata

I read blogs quite a bit.

— Satoru Iwata

In general, no engineer hates higher performance.

— Satoru Iwata

Trust your passion. Believe in your dream.

— Satoru Iwata

If we stay in one place, we will become outdated

— Satoru Iwata

We always try to be a unique company.

— Satoru Iwata

Needless to say, nobody is born an avid gamer.

— Satoru Iwata

Engineering is not quite as important as imagination.

— Satoru Iwata

If you want our world-known names, you can't have them unless you own the Nintendo machine.

— Satoru Iwata

Nintendo's mission is to try to make people happy, to try to make people smile.

— Satoru Iwata

People will buy hardware just to buy a single game if the game is really compelling.

— Satoru Iwata

What Nintendo will do is simply try to do our best, believing that our strategy is right.

— Satoru Iwata

Our mission is to revive the gaming industry by increasing our user base,

— Satoru Iwata

Sometimes, ideas are like good wine in that they just need time.

— Satoru Iwata

One thing about the entertainment industry - it's not something that people need to survive.

— Satoru Iwata

If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think…

— Satoru Iwata

When people saw how other people were playing Wii Sports, they could immediately understand how different the system was.

— Satoru Iwata

Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.

— Satoru Iwata

Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.

— Satoru Iwata

Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii…

— Satoru Iwata

It certainly makes a game better to have voice commands because it can alter how the game is played.

— Satoru Iwata

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability…

— Satoru Iwata

Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to…

— Satoru Iwata

In 1978, I entered the Tokyo Institute of Technology. I would have loved to study videogame programming, but nobody was teaching it…

— Satoru Iwata

I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very…

— Satoru Iwata

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always…

— Satoru Iwata

People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And…

— Satoru Iwata

The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of…

— Satoru Iwata

In Europe, we packed in Wii Sports with the console, so one way or another, people processed the Wii by enjoying Wii…

— Satoru Iwata

Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base…

— Satoru Iwata

Games already pretty much have reached the point of photo-realism. Working on more intense graphics is not the only path we can…

— Satoru Iwata

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount…

— Satoru Iwata

Having a hardware development team in-house is a major strength.

— Satoru Iwata

For me, I actually found that it would have been more frightening to take the conventional path.

— Satoru Iwata

Many things we can't do are simply because we think we can't do them.

— Satoru Iwata

Of course, no single entertainment device can enjoy eternal popularity.

— Satoru Iwata

Regardless of age, gender, or game experience, anyone can understand Wii.

— Satoru Iwata

Video games are meant to be just one thing: Fun! Fun for everyone.

— Satoru Iwata

We really want to change the structure of home entertainment.

— Satoru Iwata