Nintendo's approach to our work is to greatly increase the population of gamers. — Satoru Iwata Approach Copy Share Image
We think there is definitely a lot of use for online connectivity in creative games. — Satoru Iwata Creative Copy Share Image
We really cannot forget about the existence of the avid game fans - the fans of Nintendo games. — Satoru Iwata Existence Copy Share Image
It's not part of our culture to even think about outright purchasing a third-party developer. — Satoru Iwata Copy Share Image
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share Image
We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the… — Satoru Iwata Around the world Copy Share Image
What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing… — Satoru Iwata Game Copy Share Image
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something… — Satoru Iwata Advantage Copy Share Image
We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’… — Satoru Iwata Copy Share Image
When the economy is strong, people tend to buy three things from the top of their wish list. But when things are… — Satoru Iwata Copy Share Image
It was very fortunate for Wii that a lot of households around the world decided to connect the Wii to the living… — Satoru Iwata Copy Share Image
I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand… — Satoru Iwata Copy Share Image
We want to create a kind of cycle where casual gamers are gradually growing up to become passionate players. — Satoru Iwata Copy Share Image
Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and -… — Satoru Iwata Bottom line Copy Share Image
What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one… — Satoru Iwata Copy Share Image
We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase… — Satoru Iwata Copy Share Image
I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in… — Satoru Iwata Copy Share Image
There are many different regions around the world, and each region has its own cultural acceptance and legal restrictions as well as… — Satoru Iwata Acceptance Copy Share Image
Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan… — Satoru Iwata Copy Share Image
Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have… — Satoru Iwata Brain Copy Share Image
One thing that we have found over the years is that video games themselves are a thing that have a tendency to… — Satoru Iwata Copy Share Image
What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public… — Satoru Iwata Copy Share Image
First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products… — Satoru Iwata Children Copy Share Image
For young players, classic games are brand new. For older players, they bring back memories and make you feel good. — Satoru Iwata Copy Share Image
The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to… — Satoru Iwata Copy Share Image
For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop… — Satoru Iwata Copy Share Image
No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but… — Satoru Iwata Creating Copy Share Image
As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so… — Satoru Iwata Copy Share Image
The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think… — Satoru Iwata Copy Share Image
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers… — Satoru Iwata Business Copy Share Image
Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have… — Satoru Iwata Copy Share Image
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies… — Satoru Iwata Copy Share Image
I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies. — Satoru Iwata Controller Copy Share Image
I don't think that free games are something new. On the PC, there have always been free games. But finding them was… — Satoru Iwata Copy Share Image
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in… — Satoru Iwata Copy Share Image
Please understand, I am not saying that technology is unimportant. I understand that technology is important. — Satoru Iwata Copy Share Image
It's important not only to have the right timing of when the hardware is going to be released but also when we… — Satoru Iwata Computers Copy Share Image
We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated. — Satoru Iwata Copy Share Image
Personally, I think that users should be able to use all the functions of a console video game machine as soon as… — Satoru Iwata Computers Copy Share Image
![“We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’” quote by Satoru Iwata](https://sms4smile.com/quotes/i/f9b/satoru-iwata-3484_briefing_we-are-sorry-about-the-e3-media-briefing_1345570.jpg)
