I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance. — Satoru Iwata Copy Share Image
Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places… — Satoru Iwata Copy Share Image
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it… — Satoru Iwata Business Copy Share Image
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto… — Satoru Iwata Copy Share Image
In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of… — Satoru Iwata Copy Share Image
The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for… — Satoru Iwata Digital Copy Share Image
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to… — Satoru Iwata Copy Share Image
In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was… — Satoru Iwata Copy Share Image
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to… — Satoru Iwata Copy Share Image
We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion… — Satoru Iwata People Copy Share Image
I believe that if we don't make moves to get people who don't play games to understand them, then the position of… — Satoru Iwata Brain Copy Share Image
We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name,… — Satoru Iwata Copy Share Image
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers.… — Satoru Iwata Copy Share Image
When it came time to take a job, I had the distinction of joining the smallest company of any graduate in my… — Satoru Iwata Business Copy Share Image
Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit… — Satoru Iwata Copy Share Image
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with… — Satoru Iwata Copy Share Image
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment. — Satoru Iwata Business Copy Share Image
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're… — Satoru Iwata Approach Copy Share Image
We never try to think in terms of any competitive product or company. If you do that, you just focus on a… — Satoru Iwata Business Copy Share Image
Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend. — Satoru Iwata Business Copy Share Image
At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers,… — Satoru Iwata Connections Copy Share Image
The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences… — Satoru Iwata Copy Share Image
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games… — Satoru Iwata Children Copy Share Image
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage… — Satoru Iwata Excitement Copy Share Image
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I… — Satoru Iwata Business Copy Share Image
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I… — Satoru Iwata Business Copy Share Image
Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become… — Satoru Iwata Copy Share Image
Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for… — Satoru Iwata Copy Share Image
A motion-sensing controller that you hold with both hands is completely different from one that you can use with either your right… — Satoru Iwata Controller Copy Share Image
Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something… — Satoru Iwata Copy Share Image
Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer… — Satoru Iwata Attraction Copy Share Image
We believe a truly new kind of game entertainment will not be realized unless there is a new way to connect a… — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Creativity Copy Share Image
When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and… — Satoru Iwata Competition Copy Share Image
Although many believe that technology automatically enables more realistic expression, I believe that is just not correct. — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed… — Satoru Iwata Copy Share Image
Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing… — Satoru Iwata Copy Share Image
If the first entrant always wins the market, the Dreamcast must have won the race against the PS2, for example. There are… — Satoru Iwata Copy Share Image
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That… — Satoru Iwata Copy Share Image
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear… — Satoru Iwata Around the world Copy Share Image
![“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize this decision [to cut the console's price]…” quote by Satoru Iwata](https://sms4smile.com/quotes/i/e17/satoru-iwata-3484_betrayed_we-are-all-too-keenly-aware-that-those-o_13128.jpg)
![“Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.” quote by Satoru Iwata](https://sms4smile.com/quotes/i/f29/satoru-iwata-3484_chips_please-understand-i-am-not-saying-that-t_2966278.jpg)
