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When you enchant people, your goal is not to make money…

“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.” quote by Guy Kawasaki
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“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”

Guy Kawasaki

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Delighting others is the purpose, not exploiting them for profit or control.

In simple terms: Make people happy, not just profit.

Key Takeaway

Focus on creating joy.

Themes

leadership ethics customer experience

Mood

inspirational optimistic

Type

motivational philosophical

When to use this quote

  • marketing campaigns
  • team building
  • product design
  • customer service

Key Concepts

delight value creation empathy

Questions to Reflect On

  • How can you measure delight?
  • What trade‑offs arise when profit pressures increase?
A Different Perspective

It can be hard to balance delight with business goals.

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