Skip to content

A lot has been written about the Internet bust. From my…

“A lot has been written about the Internet bust. From my point of view, it's quite clear the Internet isn't a category; the Internet is a technological infrastructure that can be deployed to facilitate a disruptive business model or a sustaining business model.” quote by Clayton Christensen
Download Open image
“A lot has been written about the Internet bust. From my point of view, it's quite clear the Internet isn't a category; the Internet is a technological infrastructure that can be deployed to facilitate a disruptive business model or a sustaining business model.”

Clayton Christensen

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The Internet is a platform, not a market category; it enables both disruptive and sustaining business models.

In simple terms: Internet is a tool, not a market.

Key Takeaway

Leverage the Internet as infrastructure, not a product.

Themes

technology business strategy innovation

Mood

analytical forward‑looking

Type

strategic explanatory

When to use this quote

  • startup launches
  • digital transformation
  • e‑commerce planning

Key Concepts

platform economics disruption sustainability

Questions to Reflect On

  • How can you design a model that uses the Internet as a platform?
  • What risks arise from viewing the Internet as a product?
A Different Perspective

Treating the Internet as a category can mislead strategic decisions.

★ ★ ★ ★ ★ No ratings yet

More by Clayton Christensen

Explore all 166 Clayton Christensen quotes

More Business quotes

Browse all 39,016 Business quotes