We provide food that customers love, day after day after day. People just want more of it. — Ray Kroc Copy Share Image
Customers tend to avoid a restaurant that's going aswamp in its own sludge. — Ray Kroc Copy Share Image
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to… — Ray Kroc Copy Share Image
“If anyone stood to gain by our success and suffer if we failed, it was our suppliers. They knew McDonald’s restaurants possessed… — Ray Kroc Copy Share Image
Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and… — Ray Kroc Copy Share Image
This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. Speaking… — Ray Kroc Copy Share Image
“The agreement gave me 1.9 percent of the gross sales from franchisees. I had proposed 2 percent. The McDonalds said, “No, no,… — Ray Kroc Copy Share Image
“It was not long after the “Fold-a-Nook” fiasco that I became intrigued by the stories of the McDonald brothers and their operation… — Ray Kroc Copy Share Image
“I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same… — Ray Kroc Copy Share Image
“Another aspect of the agreement was that I was to charge a franchise fee of $950 for each license. This was to… — Ray Kroc Copy Share Image
“Besides, the brothers did have some equipment that couldn’t be readily copied. They had a specially fabricated aluminum griddle for one thing,… — Ray Kroc Copy Share Image
“Supplying buns to McDonald’s was the break of a lifetime for many of these men. Mary Ann Bakery, for example, was a… — Ray Kroc Copy Share Image
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest… — Ray Kroc Copy Share Image
“One of my suppliers told me, “Ray, you know you aren’t in the hamburger business at all. You’re in the french-fry business.… — Ray Kroc Copy Share Image
“but I would have rights to franchise copies of their operations everywhere else in the United States. The buildings would have to… — Ray Kroc Copy Share Image
“An equally unusual thing happened in 1953 when the McDonalds were designing their “golden arches” building. They wanted to lay it out… — Ray Kroc Copy Share Image
“Cooking with gas was a popular expression at the time, but it was an in-joke with us. When somebody was cooking with… — Ray Kroc Copy Share Image
“In Sarasota, Florida, they ran into a health department ruling that deemed it unsanitary to prepare milk shakes and hamburgers in the… — Ray Kroc Copy Share Image
“Into that strange scene came my future mentors in the hamburger business, the McDonald brothers, Maurice and Richard, a pair of transplanted… — Ray Kroc Copy Share Image
“I detailed it all, and when I got to the point where they stored them in the shaded chicken-wire bins, he said,… — Ray Kroc Copy Share Image
“But after World War II, the brothers realized they were running hard just to stay in one place. They weren’t building volume… — Ray Kroc Copy Share Image
“We agreed that we wanted McDonald’s to be more than just a name used by many different people. We wanted to build… — Ray Kroc Copy Share Image
“A subject of much greater concern to me, however, was the great french-fry flop. I had explained to Ed MacLuckie with great… — Ray Kroc Copy Share Image
“I had to twist Harold Freund’s arm repeatedly to get him to build a bakery just to service our California stores. Freund… — Ray Kroc Copy Share Image
“He had a son-in-law named Ed MacLuckie who was looking for a job and who had expressed a liking for the food… — Ray Kroc Copy Share Image
“Our stores were selling only nine items, and they were buying only thirty-five or forty items with which to make the nine.… — Ray Kroc Copy Share Image
I believe in God, family, and McDonald's. And in the office, that order is reversed. — Ray Kroc Copy Share
“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business.… — Ray Kroc Copy Share
Creativity is a highfalutin' word for the work I have to do between now and Tuesday. — Ray Kroc Copy Share
“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate.… — Ray Kroc Copy Share
“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to… — Ray Kroc Copy Share
“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion… — Ray Kroc Copy Share
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. — Ray Kroc Copy Share
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call… — Ray Kroc Copy Share
“the basics have to be stressed over and over. If I had a brick for every time I’ve repeated the phrase QSC and V… — Ray Kroc Copy Share
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client. — Ray Kroc Copy Share
