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If any of my competitors were drowning, I'd stick a hose…

“If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival…” quote by Ray Kroc
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“If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.”

Ray Kroc

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He portrays business as a brutal survival contest where only the ruthless thrive.

In simple terms: Business is a ruthless fight for survival.

Key Takeaway

Adopt aggressive strategies, but consider ethics.

Themes

competition survival aggression ethics

Mood

intense defiant

Type

motivational controversial

When to use this quote

  • Launching a new product
  • price wars
  • market entry
  • defensive positioning

Key Concepts

Darwinian competition zero-sum mindset corporate ruthlessness

Questions to Reflect On

  • Is relentless aggression sustainable?
  • How can firms balance competitiveness with responsibility?
A Different Perspective

Such a mindset can erode trust and long‑term brand value.

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