The agreement gave me 1.9 percent of the gross sales from…
““The agreement gave me 1.9 percent of the gross sales from franchisees. I had proposed 2 percent. The McDonalds said, “No, no, no! If you tell a franchisee you are going to take two percent, he’ll balk. It sounds too full and rounded. Make it one and nine-tenths, and it sounds like a lot less.” So I humored them on that one. The brothers were to get .5 percent out of my 1.9 percent. This seemed fair enough, and it was.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Franchise agreements often use precise numbers to appear modest; slight adjustments can change perception of value.
In simple terms: Exact figures affect how deals are seen.
Key Takeaway
Use precise language in contracts.
Themes
business
negotiation
psychology
Mood
pragmatic
strategic
Type
business
advice
When to use this quote
- sales meetings
- franchise discussions
- pricing talks
Key Concepts
pricing strategy
perception management
contract law
Questions to Reflect On
- How does numerical framing influence agreement?
- When is precision ethically necessary?
A Different Perspective
Minor tweaks may still be perceived as manipulation.