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I had to twist Harold Freund’s arm repeatedly to get him…

“I had to twist Harold Freund’s arm repeatedly to get him to build a bakery just to service our California stores. Freund now has the largest, most automated bun plant in the world. It produces eight thousand buns an hour for McDonald’s. It also has a plant in St. Petersburg serving all of Florida…” quote by Ray Kroc
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““I had to twist Harold Freund’s arm repeatedly to get him to build a bakery just to service our California stores. Freund now has the largest, most automated bun plant in the world. It produces eight thousand buns an hour for McDonald’s. It also has a plant in St. Petersburg serving all of Florida, and another serving all of Hawaii. Fred””

Ray Kroc

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He recounts persuading Harold Freund to build a massive, automated bakery to supply McDonald’s, illustrating relentless negotiation and scaling ambition.

In simple terms: He convinced a partner to create a huge bakery for McDonald’s.

Key Takeaway

Use persistence to achieve large‑scale goals.

Themes

business innovation negotiation

Mood

assertive strategic

Type

business inspirational

When to use this quote

  • restaurant expansion
  • supply chain management
  • entrepreneurial ventures
  • industrial engineering

Key Concepts

operations automation scale strategy

Questions to Reflect On

  • What tactics helped you win over partners?
  • How do you ensure quality at massive scale?
A Different Perspective

Aggressive scaling can strain resources and quality.

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