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Cognitive dissonance Quote by William James

“We need only in cold blood ACT as if the thing in question were real, and keep acting as if it were real, and it will infallibly end by growing into such a connection with our life that it will become real.” quote by William James
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““We need only in cold blood ACT as if the thing in question were real, and keep acting as if it were real, and it will infallibly end by growing into such a connection with our life that it will become real.””

William James

About This Quote

Source Book: The Principles of Psychology, 1890

Acting as if something is real can make it become real, suggesting that belief and behavior shape reality through sustained effort.

In simple terms: Pretend it’s real, and it can become real.

Key Takeaway

Practice imagined reality to achieve goals.

Themes

belief behavior reality

Mood

inspirational thoughtful

Type

philosophical psychological

When to use this quote

  • goal setting
  • visualization
  • habit formation

Key Concepts

philosophy psychology self‑efficacy

Questions to Reflect On

  • When is it helpful to act as if something is real?
  • How do you balance imagination with practicality?
A Different Perspective

May lead to denial of actual constraints.

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