Get Quote by William Bernbach Download Open image “We don't ask research to do what it was never meant to do, and that is to get an idea.” — William Bernbach ★ ★ ★ ★ ★ 3.2 out of 5 (6 ratings) Copy quoteShare Get Idea Meant Never Research Science
If we knew what it was we were doing, it would not be called research, would it? — Albert Einstein Copy Share Image
In much of society, research means to investigate something you do not know or understand. — Neil Armstrong Copy Share Image
I'm not a huge fan of research, but sometimes you get an idea, and then you realize you don't know anything. — Lisa Lutz Copy Share Image
It's important to me that no one can say I'm not pumping out high-level research. — Marcus du Sautoy Copy Share Image
Research is to see what everybody else has seen, and to think what nobody else has thought. — Albert Szent-Gyorgyi Copy Share Image
Research ! A mere excuse for idleness; it has never achieved, and will never achieve any results of the slightest value. — Benjamin Jowett Copy Share Image
Research means that you don't know, but are willing to find out. — Charles Kettering Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
Unmarried couples should get married - that's an excellent tax avoidance measure, if a bit drastic. — John Whiting Copy Share Image
If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to… — Laurie Helgoe Copy Share Image
I love casting against type and doing things you wouldn't expect, because I think you get more interesting performances that way. Hollywood loves to… — David S. Goyer Copy Share Image
I have fallen in love with American names, the sharp names that never get fat. — Stephen Vincent Benet Copy Share Image
I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor… — Esai Morales Copy Share Image
I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.… — Laura Carmichael Copy Share Image
It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the… — Tim LaHaye Copy Share Image
What I do miss that I don't get anymore? You're going to think I'm crazy, but you want the truth, so here it is.… — Barbara Mandrell Copy Share Image
I'm more comfortable modelling as a man because I don't get any criticism. — Rain Dove Copy Share Image
I haven't shut any doors, and I'm really open to anything, so I think it's just about the material and what is going to… — Danielle Panabaker Copy Share Image
