Business Quote by Whitney Johnson
““According to Columbia University professor Amar V. Bhide, for 90 percent of all successful new businesses, the strategy the founders initially pursued didn’t lead to the business’s success. Rephrased for our purposes: in 90 percent of all successful dreams, our first plan of action will not achieve our dream. To take that point even further, consider that the dream we think will make us happy rarely does.””
About This Quote
Source Article: Harvard Business Review, 2019
Most successful ventures and dreams require pivoting from the original plan; the first idea rarely brings happiness.
In simple terms: Success often needs a change of plan.
Key Takeaway
Adapt and iterate.
Themes
entrepreneurship
dreams
adaptability
Mood
inspirational
pragmatic
Type
business
personal development
When to use this quote
- Startup development
- career planning
- personal goal setting
- creative projects
Key Concepts
Pivot strategy
goal redefinition
Questions to Reflect On
- When should you stick to a plan?
- How do you know a pivot is needed?
A Different Perspective
Constant change can cause uncertainty and fatigue.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)