Communication Quote by Walt Mossberg
“There are lots of reasons email persists, even as faster and simpler forms of communication proliferate and your personal communications likely have mostly migrated elsewhere. But one big one is that new types of media channels rarely totally kill off old ones, even though everyone predicts they will.”
About This Quote
Source Interview: Wired Magazine, 2005
Email endures because new media coexist with, not replace, old channels despite predictions.
In simple terms: Old media survive alongside new.
Accept media coexistence.
Themes
Mood
Type
When to use this quote
- business strategy
- digital marketing
- personal communication
Key Concepts
Questions to Reflect On
- What media channels still serve your needs?
- How can you leverage both old and new media?
Assuming old media will disappear can misguide planning.