Innovation Quote by Tom Freston
“Innovation is taking two things that already exist and putting them together in a new way.”
About This Quote
Source Speech: Business Innovation Conference, 2005
Innovation combines existing ideas into novel configurations, creating fresh value.
In simple terms: Mixing old ideas makes new things.
Combine existing concepts creatively.
Themes
Mood
Type
When to use this quote
- product design
- marketing campaigns
- software development
- educational curricula
Key Concepts
Questions to Reflect On
- What existing elements can you recombine?
- When does recombination become mere imitation?
Overreliance on existing ideas may limit breakthrough originality.