Attention Quote by Tim O'Reilly

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's…

— John Battelle

Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that…

— Sir Mix-a-Lot

Brands need to take the phrase 'acting like a publisher literally.

— Dietrich Mateschitz

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

— Jann Wenner

The keys to brand success are self-definition, transparency, authenticity and accountability.

— Simon Mainwaring

“An Authorpreneur focuses on establishing one's brand to the consumer using different avenues to promote their work.”

— Geraldine Solon

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a…

— Stephanie McMahon

Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce.

— Anonymous

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems…

— Thomas Wolfe

A business based on brand is, very simply, a business primed for success.

— David F. D'Alessandro

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

— Greg Norman

Publishers like their authors to take advantage of publicity opportunities.

— Lionel Shriver