Best Quote by Tim Cook

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine…

— Tim Cook

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was ever wondering…

— Walter Isaacson

“Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though,…

— Nicholas Ind

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.

— Anonymous

I often wonder what the world would be like if more companies were like Apple.

— Daniel Lyons

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least…

— Frank Luntz

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of…

— Tim Cook