Bloody Quote by Tim Cook
“I dont consider the bloody ROI.”
About This Quote
Source Speech: Apple Worldwide Developers Conference, 2015
Focus on impact and purpose rather than just financial returns.
In simple terms: Look beyond profit.
Prioritize value over ROI.
Themes
Mood
Type
When to use this quote
- product development
- company culture
- investment decisions
Key Concepts
Questions to Reflect On
- What non‑financial metrics matter most to you?
- How can profit and purpose coexist?
Ignoring ROI can risk financial sustainability.