Prototypes Quote by Tim Brown
““Prototypes need to be testable, but they do not need to be physical. Storyboards, scenarios, movies, and even improvised acting can produce highly successful prototypes—the more the better.””
About This Quote
Source Book: Change by Design by Tim Brown, 2009
Prototypes can be non‑physical—using storyboards, scenarios, videos, or improv acting—to explore ideas effectively.
In simple terms: Non‑physical prototypes help test ideas.
Key Takeaway
Use diverse media to prototype concepts.
Themes
design thinking
innovation
creativity
communication
iteration
Mood
creative
practical
Type
strategic
inspirational
When to use this quote
- product development
- marketing campaigns
- education
- software design
Key Concepts
visual storytelling
role‑play
scenario planning
Questions to Reflect On
- How can you decide when a non‑physical prototype is sufficient?
- What media best convey your concept?
A Different Perspective
Physical prototypes may still be needed for tactile feedback and feasibility testing.
