Business Quote by Thomas Peterffy
“I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.”
About This Quote
Source Interview: Business Strategy Interview, Thomas Peterffy, 2005
The speaker believes a simple, low‑cost value‑creation model is undervalued because it appears too basic to the public.
In simple terms: Simple, low‑cost value creation is often overlooked.
Key Takeaway
Embrace simplicity in pricing and value.
Themes
pricing
value creation
simplicity
business strategy
Mood
pragmatic
analytical
Type
business
strategic
When to use this quote
- startup pricing
- product launch
- market entry
- cost reduction
- pricing strategy
Key Concepts
cost‑benefit analysis
value proposition
margin optimization
Questions to Reflect On
- How can you communicate the power of a simple model?
- What risks arise from low‑margin pricing?
A Different Perspective
Simplicity may ignore market perception and competition.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)