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Ask questions Quote by Thomas Gilovich

“Nevertheless, it is also clear that people sometimes perform this task rather poorly by being too inclined to ask questions for which a positive response would confirm the hypothesis.9 When trying to determine if a person is an extrovert, for example, people prefer to ask about the ways in which…” quote by Thomas Gilovich
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““Nevertheless, it is also clear that people sometimes perform this task rather poorly by being too inclined to ask questions for which a positive response would confirm the hypothesis.9 When trying to determine if a person is an extrovert, for example, people prefer to ask about the ways in which the target person is outgoing; when trying to determine if a person is an introvert, people are more inclined to ask about the ways in which the target is socially inert. Although a tendency to ask such one-sided questions does not guarantee that the hypothesis will be confirmed, it can produce an erroneous sense of confirmation for a couple of reasons. First, the specific questions asked can sometimes be so constraining that only information consistent with the hypothesis is likely to be elicited. For example, in one widely-cited study,10 one of the questions that the participants were fond of asking when trying to determine if a person was an extrovert was: “What would you do if you wanted to liven things up at a party?” A question such as this one is clearly biased against disconfirmation: Even the most inner-directed individual has been to a party or two and can at least discuss how to liven one up if explicitly asked to do so. By asking such constraining questions, it is difficult for anyone, including introverts, not to sound extroverted.””

Thomas Gilovich

About This Quote

Source Book: Social Cognition: Theories and Applications, Thomas Gilovich, 2010

People often ask questions that favor confirming their hypothesis, leading to biased information and false confidence in the result.

In simple terms: Ask questions that only support what you think.

Key Takeaway

Beware of confirmation bias in questioning.

Themes

cognitive bias questioning hypothesis testing

Mood

analytical critical inquisitive

Type

psychological educational

When to use this quote

  • interviews
  • personality assessments
  • research surveys
  • clinical diagnostics

Key Concepts

confirmation bias social perception information sampling

Questions to Reflect On

  • How can you design questions that allow for disconfirmation?
  • What strategies prevent hypothesis‑driven bias?
A Different Perspective

Bias can be reduced by asking neutral or disconfirming questions.

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