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Memorable Quote by Thomas Gilovich

“confirmatory events are in fact much more memorable than non-confirmatory events.” quote by Thomas Gilovich
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““confirmatory events are in fact much more memorable than non-confirmatory events.””

Thomas Gilovich

About This Quote

Source Book: Heuristics and Biases in Human Judgment, 2002

People remember events that confirm their expectations better than those that don’t, reinforcing beliefs.

In simple terms: Confirming events stick in memory.

Key Takeaway

Be aware of bias when evaluating evidence.

Themes

cognition memory bias perception

Mood

reflective analytical

Type

psychological observational

When to use this quote

  • decision making
  • research analysis
  • personal reflection

Key Concepts

confirmation bias episodic memory belief reinforcement

Questions to Reflect On

  • How do you verify if an event truly supports your view?
  • What strategies reduce confirmation bias?
A Different Perspective

Memory is selective and can distort reality.

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