Business Quote by Ted Rubin
““Create a movement, a cause, a revolution for your employees to work towards, instead of a company to work for.””
About This Quote
Source Book: Unknown, possibly a business leadership text or article
Leaders should inspire a shared purpose that employees rally behind, rather than merely offering a job.
In simple terms: Create a purpose, not just a paycheck.
Key Takeaway
Build a unifying mission for your team.
Themes
leadership
purpose
motivation
culture
engagement
Mood
enthusiastic
determined
Type
strategic
inspirational
When to use this quote
- team building
- company culture
- strategic planning
Key Concepts
mission-driven
organizational behavior
inspiration
Questions to Reflect On
- What core values can unite your workforce?
- How do you measure mission impact?
A Different Perspective
People may resist change if purpose feels imposed.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)