Business Quote by Sun Tzu
““who wishes to fight must first count the cost””
About This Quote
Source Treatise: The Art of War, 5th century BC
Before engaging in conflict, one must assess the required resources and potential consequences.
In simple terms: Count the cost before fighting.
Key Takeaway
Evaluate risks and resources prior to action.
Themes
strategy
preparation
risk assessment
Mood
cautious
strategic
Type
advice
philosophical
When to use this quote
- business negotiations
- personal disputes
- project planning
- political campaigns
Key Concepts
military theory
cost‑benefit analysis
Questions to Reflect On
- What are the hidden costs of your current conflict?
- How can you better assess readiness before acting?
A Different Perspective
Ignoring costs can lead to unnecessary loss.
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