Business Quote by Sun Tzu
““When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream. It will be best to let half the army get across, and then deliver your attack.””
About This Quote
Source Book: The Art of War, 5th century BC
Do not engage an enemy while it is crossing a river; wait until most have crossed before attacking.
In simple terms: Delay attack until enemy is vulnerable.
Key Takeaway
Attack after enemy is divided.
Themes
strategy
military
timing
Mood
cautious
calm
Type
strategic
military
When to use this quote
- battle planning
- defensive tactics
- river crossings
- enemy engagement
Key Concepts
Sun Tzu
river crossing
enemy division
Questions to Reflect On
- How can you identify the optimal moment to strike?
- What risks arise from waiting too long?
A Different Perspective
If the enemy anticipates the delay, they may fortify the far bank.
![“The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in authority should value and be careful of both?"]” quote by Sun Tzu](https://sms4smile.com/quotes/img-quotes/1e5/sun-tzu-283_quote_the-people-being-regarded-as-the-essenti_16787.jpg)
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)