Chipotle Quote by Steve Ells
“Chipotle was wildly successful, and I thought, 'Well, let me open one more.'”
About This Quote
Source Interview: Business case study, 2016
Success can breed over‑expansion; caution is needed before scaling further.
In simple terms: Beware of over‑growth after success.
Assess readiness before expanding.
Themes
Mood
Type
When to use this quote
- opening new locations
- franchising
- investment decisions
Key Concepts
Questions to Reflect On
- What metrics indicate readiness?
- How to balance growth and quality?
Market saturation may hurt brand.