Business Quote by Steve Ballmer
![“In terms of the public positioning of the company, Satya's [Nadella] done a very good job. He sort of pivoted in a way that I don't think would have been possible for me to do even if I'd seen it that way, to really talk about this mobile-first, cloud-first world.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/752/steve-ballmer-3273_business_in-terms-of-the-public-positioning-of-th_1451879.jpg)
“In terms of the public positioning of the company, Satya's [Nadella] done a very good job. He sort of pivoted in a way that I don't think would have been possible for me to do even if I'd seen it that way, to really talk about this mobile-first, cloud-first world.”
About This Quote
Source Speech: Public positioning remarks, Microsoft, 2015
Satya Nadella reframed the company's image toward mobile and cloud, achieving a shift that seemed impossible for others.
In simple terms: He shifted the company's image to mobile and cloud.
Key Takeaway
Embrace bold strategic pivots.
Themes
leadership
branding
technology
strategy
Mood
optimistic
confident
Type
strategic
inspirational
When to use this quote
- product launches
- marketing campaigns
- executive presentations
- industry conferences
Key Concepts
digital transformation
market positioning
visionary leadership
Questions to Reflect On
- How can leaders inspire similar bold shifts?
- What risks accompany rapid rebranding?
A Different Perspective
Such pivots may face internal resistance or market skepticism.
![“The company [Microsoft] really has to chart a direction in mobile devices. Because if you're going to be mobile-first, cloud-first you really do need to have a sense of what you're doing in mobile devices. I had put the company on a path. The board as I was leaving took the company on a path by…” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/6c7/steve-ballmer-3273_boards_the-company-microsoft-really-has-to-char_2087634.jpg)
![“I meet with Satya [Nadella] what probably amounts to four or five times a year - either to brainstorm something or just as a shareholder, we'll sit down and chat. That's always quite helpful for me and hopefully him in terms of thinking things through. I still have a number of friends and…” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/5f4/steve-ballmer-3273_amount_i-meet-with-satya-nadella-what-probably_2889270.jpg)
![“Well, it's sort of funny to try and get that balance between just accepting the reality of my friend [co-star Satya Bhabha] flying in from the ceiling of the theatre and like starting to do a dance with demon hipster chicks. It's like, so how do we react when he throws fireballs? Are we surprised?…” quote by Alison Pill](https://sms4smile.com/quotes/img-quotes/b92/alison-pill-10718_accepting_well-it-s-sort-of-funny-to-try-and-get-t_3021124.jpg)
![“[Apple and RIM] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you sort-of have to separate the hardware and the software issue.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/a34/steve-ballmer-3273_apple_apple-and-rim-are-probably-restricted-in_174230.jpg)
![“I don't think there is one size that fits all [] I've been to too many meetings with journalists who spent the first 10 minutes of the meeting setting up iPad to look like a laptop.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/248/steve-ballmer-3273_firsts_i-don-t-think-there-is-one-size-that-fit_198460.jpg)
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
