““Look into the future with me. People will tire of colas. Their color is dark, ominous. They bring to mind shadows and doubt, things untrustworthy, the hidden rivers of the mind.* In this more optimistic decade, under the leadership of The Great Communicator, Americans will demand a beverage that is clear, something that steers us away from the turbulent sixties and all the turbid years that followed. Seltzer water. It is a beacon of purity. Observing its clear, colorless liquid and believing it will work on the soul, consumers will drink three, maybe four units a day. This is no false Cassandra’s cry. Raspberry. Root beer. Vanilla. Black Cherry. Shoppers will leave the supermarket with multiple six-packs and go home to tell their friends and families what they have found.””
