Come Quote by Stella McCartney
“Ninety percent of the people who come to my stores have no idea I don't work with leather.”
About This Quote
Source Interview: Business Insider, 2022
Many customers assume she sells leather goods, but she actually avoids leather for ethical reasons.
In simple terms: People think she sells leather, but she doesn’t.
Key Takeaway
Clarify your product’s material to avoid misconceptions.
Themes
ethics
fashion
misconception
Mood
informative
concerned
Type
statement
clarification
When to use this quote
- store signage
- online product descriptions
- staff training
- marketing messages
Key Concepts
sustainable design
consumer perception
Questions to Reflect On
- How can you communicate material choices more clearly?
- What misconceptions affect your brand?
A Different Perspective
Customers may still assume leather despite clarification.
