Always Quote by Soren Skou
“Our priority has always been to have the lowest cost so we can be comfortable with weak freight rates. A big part of having the lowest cost is maintaining the largest network, and this means growing market share.”
About This Quote
Low cost and large network aim to secure market share, but may compromise service strength.
In simple terms: Cheapest, biggest network drives market share.
Key Takeaway
Balance cost with service quality.
Themes
business strategy
cost leadership
network growth
Mood
strategic
analytical
Type
business
operational
When to use this quote
- shipping
- logistics
- corporate planning
Key Concepts
economics
logistics
market dynamics
Questions to Reflect On
- How can you maintain quality while cutting costs?
- What metrics best reflect network health?
A Different Perspective
Focusing only on cost can erode brand reputation.
