Beyond belief Quote by Seth Godin
““If you travel on an airline and they get you there safely, you don’t tell anyone. That’s what’s supposed to happen. What makes it remarkable is if it’s horrible beyond belief or if the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crêpes suzette in first class!) that you need to share it.””
About This Quote
Exceptional service that exceeds expectations compels people to share their experience, unlike ordinary reliability which goes unnoticed.
In simple terms: Extraordinary service gets noticed.
Key Takeaway
Deliver surprising value.
Themes
service
excellence
storytelling
Mood
enthusiastic
engaging
Type
marketing
motivational
When to use this quote
- hospitality
- retail
- online platforms
- event planning
Key Concepts
customer experience
viral marketing
human psychology
Questions to Reflect On
- What surprise would you create for customers?
- How does storytelling amplify service?
A Different Perspective
Consistently high standards may become the new norm.
