Assets Quote by Seth Godin
“Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new. “ “Everyone is not your customer. “ “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.”
About This Quote
Source Book: This Is Marketing by Seth Godin, 2018
Creating unique, hard‑to‑copy expertise or assets distinguishes you from being a replaceable intermediary.
In simple terms: Be unique, not a middleman.
Key Takeaway
Focus on exclusive value.
Themes
innovation
competition
strategy
Mood
determined
strategic
Type
business
motivational
When to use this quote
- startup founding
- product development
- personal branding
- consulting
- market positioning
Key Concepts
differentiation
intellectual property
network effects
Questions to Reflect On
- How can you make your offering irreplaceable?
- What assets can you protect from replication?
A Different Perspective
Copyable skills can be easily displaced by competitors.
![“[When I die], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of a sad list of people hurt, people let down, assets wasted and advantages squandered.” quote by Anthony Bourdain](https://sms4smile.com/quotes/img-quotes/ba3/anthony-bourdain-649_advantage_when-i-die-i-will-decidedly-not-be-regre_24502.jpg)
