Clear Quote by Sergio Zyman

“Image perception makes a big difference. That's one of the things I tell entrepreneurs today. Fine, focus on products, focus on customers and all…

— Robert Jordan

“You must constantly persist to imprint your brand image on the mind of your audience”

— Bernard Kelvin Clive

We believe we are the consumers, but we are the consumed.

— Bryant H. McGill

Always remember that the image you portray is the image you are going to essentially sell. It is your 'brand.'

— Anna Paulina Luna

When you focus on the consumer, the consumer responds.

— Alexander Wang

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…

— Richard Branson

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

— David Ogilvy

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

— Daniel Ek

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

— Rana el Kaliouby

If we want to move towards a low-polluting, sustainable society, we need to get consumers to think about their purchases.

— David Suzuki

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make…

— David Ogilvy