““told Nike that to have a shot at a trillion, they would need to do three things: Increase percentage of direct-to-consumer retail to 40 percent within ten years (closer to 10 percent in 2016). Gain greater facility with data and how to incorporate into product features. Move their headquarters from Portland. As I learned, the algorithm is the easy part. Getting them to listen to you (“You need to relocate HQ from Portland”) is the hard part. Chapter 9 The Fifth Horseman?””
