“At L2, we track migration patterns between the largest firms, including traditional agencies and the Four. WPP is the world’s largest advertising group. Some 2,000 of its former employees have migrated to Facebook or Google. By comparison, only 124 former… — Scott Galloway Copy Share Image
“three platforms: Amazon, Google, and Facebook. Registering, iterating, and monetizing its audience is the heart of each platform’s business. It’s what the most valuable… — Scott Galloway Copy Share Image
“One way to appreciate the brilliance of this acquisition is to look at Instagram’s “Power Index,” the number of people a platform reaches times… — Scott Galloway Copy Share Image
“No one has been able to aggregate more intention data on what consumers like than Google. Google not only sees you coming, but sees… — Scott Galloway Copy Share Image
“and it gets its content, similar to Google, from its users. In other words, more than a billion customers labor for Facebook without compensation.… — Scott Galloway Copy Share Image
“Facebook—at Google the defining factors were the elegantly simple homepage and the fact that advertisers weren’t allowed to influence search results (organic search).” — Scott Galloway Copy Share Image
“teach 120 kids on Tuesday nights in my Brand Strategy course. That’s $720,000, or $60,000 per class, in tuition payments, a lot of it… — Scott Galloway Copy Share Image
“People who received a great deal of attention for their looks at a young age are more likely to opt for cosmetic procedures when… — Scott Galloway Copy Share Image
“All of the other stuff—autonomous vehicles, drones—is just chaff, designed to keep customers and, even more so, employees pumped up.” — Scott Galloway Copy Share Image
“The process is the message: if you survive, you are among the elite, the most brilliant members of your generation. There is no evidence… — Scott Galloway Copy Share Image
“My experience in traditional firms is that anything new is seen as innovative, and the people assigned to it, like any parent, become irrationally… — Scott Galloway Copy Share Image
“luxury is irrational, which makes it the best business in the world. In 2016 Estée Lauder was worth more than the world’s largest communications… — Scott Galloway Copy Share Image
