“told Nike that to have a shot at a trillion, they would need to do three things: Increase percentage of direct-to-consumer retail to 40 percent within ten years (closer to 10 percent in 2016). Gain greater facility with data and… — Scott Galloway Copy Share Image
“three platforms: Amazon, Google, and Facebook. Registering, iterating, and monetizing its audience is the heart of each platform’s business. It’s what the most valuable… — Scott Galloway Copy Share Image
“One way to appreciate the brilliance of this acquisition is to look at Instagram’s “Power Index,” the number of people a platform reaches times… — Scott Galloway Copy Share Image
“No one has been able to aggregate more intention data on what consumers like than Google. Google not only sees you coming, but sees… — Scott Galloway Copy Share Image
“and it gets its content, similar to Google, from its users. In other words, more than a billion customers labor for Facebook without compensation.… — Scott Galloway Copy Share Image
“Facebook—at Google the defining factors were the elegantly simple homepage and the fact that advertisers weren’t allowed to influence search results (organic search).” — Scott Galloway Copy Share Image
“teach 120 kids on Tuesday nights in my Brand Strategy course. That’s $720,000, or $60,000 per class, in tuition payments, a lot of it… — Scott Galloway Copy Share Image
“People who received a great deal of attention for their looks at a young age are more likely to opt for cosmetic procedures when… — Scott Galloway Copy Share Image
“All of the other stuff—autonomous vehicles, drones—is just chaff, designed to keep customers and, even more so, employees pumped up.” — Scott Galloway Copy Share Image
“The process is the message: if you survive, you are among the elite, the most brilliant members of your generation. There is no evidence… — Scott Galloway Copy Share Image
“My experience in traditional firms is that anything new is seen as innovative, and the people assigned to it, like any parent, become irrationally… — Scott Galloway Copy Share Image
“luxury is irrational, which makes it the best business in the world. In 2016 Estée Lauder was worth more than the world’s largest communications… — Scott Galloway Copy Share Image
