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Certainty Quote by Scott D. Anthony

“Anything that has low certainty or has a lot of impact should be tested early.” quote by Scott D. Anthony
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“Anything that has low certainty or has a lot of impact should be tested early.”

Scott D. Anthony

About This Quote

Source Book: The Innovation Playbook, Scott D. Anthony, 2018

Low‑certainty, high‑impact ideas should be validated early to reduce risk.

In simple terms: Test risky, impactful ideas early.

Key Takeaway

Prototype and test early.

Themes

innovation risk testing impact uncertainty

Mood

practical strategic

Type

business inspirational

When to use this quote

  • startup launches
  • policy design
  • R&D projects
  • market entry

Key Concepts

lean methodology product development decision making

Questions to Reflect On

  • How do you balance speed and thoroughness?
  • What metrics indicate early testing success?
A Different Perspective

Early testing can be costly and time‑consuming.

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