Certainty Quote by Scott D. Anthony
“Anything that has low certainty or has a lot of impact should be tested early.”
About This Quote
Source Book: The Innovation Playbook, Scott D. Anthony, 2018
Low‑certainty, high‑impact ideas should be validated early to reduce risk.
In simple terms: Test risky, impactful ideas early.
Prototype and test early.
Themes
Mood
Type
When to use this quote
- startup launches
- policy design
- R&D projects
- market entry
Key Concepts
Questions to Reflect On
- How do you balance speed and thoroughness?
- What metrics indicate early testing success?
Early testing can be costly and time‑consuming.