Boring Quote by Saul Bass
“If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and rethink.”
About This Quote
Source Interview: Design Talk, 1995
Complex ideas often hide behind simplicity; true simplicity provokes deep thought.
In simple terms: Simple ideas can be thought-provoking.
Key Takeaway
Seek simplicity that challenges assumptions.
Themes
design
creativity
simplicity
thought
Mood
curious
inspired
Type
philosophical
motivational
When to use this quote
- branding
- product design
- advertising
- problem solving
Key Concepts
minimalism
cognitive paradox
innovation
Questions to Reflect On
- How can you make a simple concept more layered?
- When does simplicity become reductive?
A Different Perspective
Simplicity may oversimplify nuance.
