Common Quote by Roy Kesey
“The most basic organizing principle was pretty straightforward, and is frankly pretty common: the shorter of what are by my lights the two most engaging stories goes first, the longer of the two goes at the end, and everything else goes in the middle.”
About This Quote
Source Interview: Podcast discussion on storytelling structure, 2020
The quote suggests arranging narratives by length, placing the shorter, more engaging story first, the longer at the end, and the rest in between to maintain audience interest.
In simple terms: Arrange stories by length to keep listeners engaged.
Structure content for optimal engagement.
Themes
Mood
Type
When to use this quote
- presentations
- podcasts
- lecture series
- marketing campaigns
Key Concepts
Questions to Reflect On
- How does story length affect attention?
- What other ordering strategies could work?
Longer stories may lose audience if placed too early.