Culture Quote by Ron Kaufman
“Meeting expectations is good. Exceeding expectations is better.”
About This Quote
Source Book: The Power of Excellence, 2005
Meeting expectations is satisfactory, but surpassing them yields greater success.
In simple terms: Exceed expectations for better results.
Aim to go beyond the norm.
Themes
Mood
Type
When to use this quote
- customer service
- sales targets
- project delivery
Key Concepts
Questions to Reflect On
- How can you consistently exceed expectations?
- What risks arise from over‑promising?
Higher expectations can cause stress.