Awareness Quote by Roland Emmerich
“It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expensive to make something famous or put it in people's head that it's the one to see, it's like awareness has to be almost like at 80% or 90% if you make an expensive summer movie and that's very hard to do with anything an the White House naturally is in itself some sort of a trademark.”
About This Quote
Source Film: Independence Day, 1996
Original ideas often fail to gain traction because they require massive exposure and investment to become widely recognized.
In simple terms: Original work needs huge exposure to succeed.
Key Takeaway
Invest in broad, high‑impact promotion.
Themes
creativity
media
recognition
exposure
commercialization
Mood
frustrated
optimistic
Type
observational
analytical
When to use this quote
- film production
- marketing campaigns
- indie projects
- viral content
Key Concepts
cultural diffusion
market dynamics
brand equity
Questions to Reflect On
- How can creators break through attention overload?
- What low‑cost strategies can amplify originality?
A Different Perspective
Even with big budgets, audience attention is fragmented, limiting impact.
![“I took the original stuff that I read as standalone [in The Flash]. I didn't have anything to refer to, so to me it was all new. It's delightfully simple, the show, but it has many moving parts. It certainly makes you pay attention.” quote by Tom Felton](https://sms4smile.com/quotes/img-quotes/670/tom-felton-3387_attention_i-took-the-original-stuff-that-i-read-as_1999378.jpg)
![“I was, it was very high. Especially with international (box office), we did something that I didn't think this movie ["2012"] would do. I was very happy.” quote by Roland Emmerich](https://sms4smile.com/quotes/img-quotes/fe5/roland-emmerich-16132_box-office_i-was-it-was-very-high-especially-with-i_190909.jpg)
![“In the end [of the "2012"], there were no ships, no water, no nothing. Only the interiors [were real]. Everything else had to be made, and that is always challenging.” quote by Roland Emmerich](https://sms4smile.com/quotes/img-quotes/ca7/roland-emmerich-16132_challenges_in-the-end-of-the-2012-there-were-no-shi_282244.jpg)
![“Dean [Devlin, Emmerich's partner on "Independence Day"] and I always said that we'd only do it when we had a really good story that excites us both, and we have the story written. And we've had it for a year and a half, two years. So we've been ready.” quote by Roland Emmerich](https://sms4smile.com/quotes/img-quotes/7c5/roland-emmerich-16132_dean_dean-devlin-emmerich-s-partner-on-indepe_479179.jpg)
![“In the worldly life, due to maadakta (intoxication of the ego of ‘I am Chandubhai’), one has completely lost awareness of everything about one’s self. Everything in the worldly life is nothing but intoxication. The food is intoxicating, the senses are intoxicating. [Therefore] Go to the one, who…” quote by Dada Bhagwan](https://sms4smile.com/quotes/img-quotes/2b3/dada-bhagwan-31_absolute_in-the-worldly-life-due-to-maadakta-into_3662.jpg)
